The Auto Rental Market

The auto rental industry is a multi-billion dollar sector of the US economic system. The US phase of the sector averages about $eighteen.five billion in income a calendar year. Today, there are approximately 1.9 million rental cars that provider the US section of the industry. In addition, there are numerous rental agencies in addition to the business leaders that subdivide the whole profits, specifically Dollar Thrifty, Budget and Vanguard. As opposed to other mature service industries, the rental auto market is very consolidated which by natural means places potential new comers at a expense-downside considering that they encounter higher input fees with decreased probability of economies of scale. Furthermore, most of the earnings is created by a handful of firms including Enterprise, Hertz and Avis. For the fiscal calendar year of 2004, Business created $seven.four billion in total earnings. Hertz came in 2nd placement with about $5.two billion and Avis with $two.97 in revenue.

Stage of Integration

The rental automobile market faces a totally different setting than it did five several years in the past. According to Enterprise Journey News, cars are being rented until finally they have gathered twenty,000 to thirty,000 miles till they are relegated to the utilised automobile market whereas the flip-all around mileage was twelve,000 to fifteen,000 miles 5 years ago. Due to the fact of sluggish market expansion and slender earnings margin, there is no imminent risk to backward integration inside the market. In truth, amid the sector players only Hertz is vertically built-in by means of Ford.

Scope of Competitiveness

There are numerous elements that condition the aggressive landscape of the auto rental market. Opposition comes from two major sources throughout the chain. On the getaway consumer’s finish of the spectrum, competitiveness is intense not only because the market is saturated and properly guarded by industry chief Business, but competitors work at a price downside along with more compact marketplace shares since Company has set up a network of sellers over ninety % the leisure section. car rental in Phuket On the company phase, on the other hand, competitors is really strong at the airports because that section is below restricted supervision by Hertz. Simply because the sector underwent a enormous economic downfall in current years, it has upgraded the scale of competitiveness within most of the organizations that survived. Competitively talking, the rental car sector is a war-zone as most rental businesses such as Enterprise, Hertz and Avis among the major gamers interact in a fight of the fittest.


In excess of the past five many years, most companies have been working in the direction of improving their fleet sizes and escalating the amount of profitability. Business at present the business with the biggest fleet in the US has added 75,000 autos to its fleet because 2002 which help improve its amount of facilities to 170 at the airports. Hertz, on the other hand, has additional 25,000 autos and broadened its international presence in a hundred and fifty counties as opposed to 140 in 2002. In addition, Avis has improved its fleet from 210,000 in 2002 to 220,000 despite latest economic adversities. More than the many years pursuing the financial downturn, despite the fact that most businesses all through the market ended up struggling, Enterprise amongst the business leaders had been increasing steadily. For instance, once-a-year sales attained $6.3 in 2001, $6.5 in 2002, $six.nine in 2003 and $7.four billion in 2004 which translated into a growth charge of 7.two % a yr for the earlier 4 several years. Considering that 2002, the business has started out to get back its footing in the sector as all round product sales grew from $17.nine billion to $eighteen.two billion in 2003. According to sector analysts, the better times of the rental car industry have nevertheless to appear. Over the course of the subsequent several a long time, the industry is expected to encounter accelerated development valued at $twenty.89 billion each and every year subsequent 2008 “which equates to a CAGR of % [improve] in the 2003-2008 period of time.”


In excess of the earlier handful of a long time the rental car industry has manufactured a excellent deal of development to aid it distribution procedures. Nowadays, there are about 19,000 rental spots yielding about 1.nine million rental vehicles in the US. Simply because of the increasingly plentiful quantity of auto rental areas in the US, strategic and tactical approaches are taken into account in order to insure proper distribution all through the sector. Distribution requires place inside of two interrelated segments. On the company industry, the vehicles are dispersed to airports and resort environment. On the leisure segment, on the other hand, automobiles are dispersed to agency owned amenities that are conveniently located inside most main roads and metropolitan locations.